9 Overused Phrases in Marketing to Banish Forever
Marketing has been around for hundreds of years.
Historians believe it started as early as 1500 BCE (before common era) when Mesopotamian societies started mass producing goods. Producers of goods would stamp their products with a signature mark (logo) to inform buyers who created the product they were purchasing.
The invention of the printing press around 1436 by Johannes Gutenberg made it faster and easier to mass produce these logos on paper medium.
People could spread the word of their products through books, posters, and papers.
The basic concept of marketing has remained the same over these many years.
But the medium has gone from print to digital and from shorter to longer.
The number of products and services being marketed today has exploded into the millions.
With all of these goods being marketed today you would think that the amount of phrases folks use to sell would also be infinite but they aren’t.
We as marketers will use anything and everything we can to get people to buy our stuff.
Even if it means using the same marketing jargon over and over.
