Marketing Principles Used Years Ago That Are Still Relevant Today
Getting attention feels impossible to achieve.
Every business big and small is trying to flag you down to buy their stuff.
You are bombarded with ads, emails, notifications, smoke signals, etc.
How do you know which ones are most effective for your business?
With every new business are there new principles and ways to market your products?
Do old principles still apply?
Or do you have to learn a whole new set of marketing?
Do the teachings of Ogilvy, McCarthy, Kennedy, Bly still apply?
It can be frustrating to know what marketing principles to follow because there is so much noise out there.
Well you can ignore the noise and stick with the principles below:
Understanding Your Audience — Lots of folks come up with a product that they think will do well spending no time researching it. Only to scratch their head and wonder why nobody bought what they were selling.
Knowing who your customers are is crucial to the success of your business. Understanding their wants and needs is key to upgrading existing and developing new products.
“The most important thing to…
