Why Email Marketing is Crucial to Your Business’s Long Term Survival
TikTok, YouTube, Instagram, Facebook, Twitter, LinkedIn
What do all these have in common?
They are all owned by someone who’s not you.
They could disappear tomorrow and so would your followers.
Poof gone like a fart in the wind.
All your hard work and time attracting attention disappear.
Should you stop using these platforms just in case?
Absolutely not.
But I would suggest getting a backup like email.
Why email?
Personalized content
Email is the only online marketing tool where you can address your subscribers individually.
Customers want to know that you’re thinking of them and understand what they are going through.
They are seeking a connection and want to feel like you are forming a bond with them.
This is where segmentation comes in.
Segmentation is where you can separate your audience into various groups based on different factors.
Geography, purchase history, demographics, engagement, inactive customers are a few of the groups you can segment…
